Martin Freeman Clothing is a fine men's clothier in the heart of downtown Sarasota, established in 2011. Prior to their launch, I was contracted to do their corporate branding. I have provided a comprehensive corporate branding & design strategy, from concept to creation for many aspects of their operation, including but not limited to:
· Logo creation & modifications;
· Design concepts & corporate branding for packaging materials;
· Marketing materials (business cards, brochures, postcards);
· Signage (on location, both indoor and outdoor);
· Private label product design (shirt & jacket labels, embroidery, cufflinks, accessories, fine writing instruments);
· Advertisements seen in The Observer, Sarasota Magazine, and the Herald-Tribune;
· Product Photography.
Additionally, I offered the services of our professional affiliates for website creation, jewelry design, printing services.
Window Decal, 12" x 12"
Window decals were placed on the pane of each window on the storefront until the soft opening in December of 2011.
Shopping Bag Design, 16" x 16" x 3"
Square bordered artwork to be placed on plastic shopping bags.
Square bordered artwork to be placed on plastic shopping bags.
Trifold Brochure, 8.5" x 11"
Features imagery of the product displays in-store, and basic introductory information about the company.
*Photography by Emily Nilsson.
Business Cards, 3.6" x 2.1"
Business cards for Harold Freeman (pictured) and Nelson Martin. Printed locally at BCE Printing in Clearwater, FL.
Placeholder Website Design, 900 px by 1600 px.
A static image featuring the Martin Freeman logo, slogan, and philosophy.
*At this juncture in late 2011, Martin Freeman Clothing did not have a content management system in place to capture future client information for a mailing list. A static placeholder image was linked to their domain until their full website design was subcontracted and completed in early 2012, with the ability to capture customer information.
